Web and FTP stats are usually included in the standard website hosting service. They'll show you how your Internet sites behave in terms of popularity and visits, which can help you improve different sections or adapt a marketing campaign. There are many programs through which you can keep track of the traffic to a website and while a few of them are more thorough, there is a standard amount of info that they all show. This includes the daily and the monthly visits, the referrer - i.e. if the visits came directly or from a third-party website, the most visited pages, etc. This kind of information can give you an idea of where most of the targeted traffic comes from or which pages are more preferred, to help you take measures and improve the content on the other pages or start promoting differently, so as to raise the number of visitors and the time they remain on the website. In turn, this will allow you to maximize your profits.